Apparel Group: Corporate Website for the Middle East's Largest Fashion Retail Group
A high-performance, multi-language corporate web presence for a retail group operating 2,200+ stores, 85+ brands, and 14 countries across the MENA region.
The Challenge
Apparel Group operates over 2,200 stores across 14 countries and represents more than 85 global brands. They needed a high-performance corporate web presence capable of showcasing their vast brand portfolio and communicating their market leadership — while serving both B2B partners and consumers. The platform had to support both English and Arabic audiences with full RTL layout, without sacrificing speed or content management flexibility.
What we built
Every feature was designed to serve a retail group operating at enterprise scale.
Full Corporate Redesign
Custom UI built from scratch to reflect market leadership across 14 countries.
Multi-Language (EN and AR)
Complete Arabic RTL layout alongside English — serving both B2B partners and MENA consumers.
Brand Showcase
Individual brand pages for 85+ global labels including Tommy Hilfiger, Aldo, and Skechers.
Interactive Store Locator
Map-integrated store finder covering 2,200+ locations across 14 countries.
Awards and Milestone Timeline
Visual storytelling section showcasing the group's history and achievements.
Mobile-Optimised Design
Fully responsive across all devices, with a mobile-first approach for on-the-go shoppers.
Core Web Vitals Optimised
Performance engineering delivering 40% faster page loads vs. the previous site.
Enterprise CMS
Headless CMS setup enabling the in-house team to manage 85+ brand listings independently.
Analytics and GTM
Google Tag Manager and analytics integration for data-driven marketing decisions.
Outcomes that matter
Measurable improvements delivered across performance, reach, and content management.
Improved brand perception across the entire MENA region
Page load improvement compared to the previous website
Managed in-house through the enterprise CMS
Arabic language support fully operational for MENA audiences
Built with the right tools
Questions about this project
What technology stack was used to build the Apparel Group website?
The website was built on Next.js with TypeScript and Tailwind CSS, connected to a headless CMS for independent content management. Google Tag Manager was integrated for analytics, and Schema.org markup was applied throughout for SEO.
How was Arabic RTL support implemented across the entire site?
The RTL layout was built at the CSS level — not patched on top. Every component was designed to flip gracefully between English (LTR) and Arabic (RTL) without layout breakage, including navigation, brand cards, and the store locator.
How many brands and locations does the site manage?
The platform showcases 85+ global brand pages including Tommy Hilfiger, Aldo, and Skechers, and supports an interactive store locator covering 2,200+ retail locations across 14 countries.
Can Digitronix build a similar multi-language corporate website for other retail or enterprise brands?
Yes. Multi-language websites with RTL support, brand showcase systems, and enterprise CMS setups are a core part of what we build. Contact us on WhatsApp or through our contact form for a scoping conversation.
Need a corporate website that performs at scale?
Multi-language, RTL support, enterprise CMS — tell us what you need and we will scope it clearly.